The Pop-up shop concept should be an integral part of any community’s downtown development plan. Pop-up shops can be used to create vibrant downtowns while giving start-ups, artists, and existing businesses a place to test markets, build a customer base and increase revenue. Because Pop-ups cost significantly less to start up than a storefront, they can assist communities in creating equity in their existing entrepreneurial ecosystems. Examples will be provided on communities in Illinois, that have adopted policies and ordinances to spur equitable entrepreneurial development using pop-up shops. Includes a live popup shop featuring iSPI members and graduates!